Blumer: actions are based on perceptions that arise from and are modified by social
interactions (73-74).
Homans: developed laws of exchange involving liking, weak emotional attachments and
unequal rank, agreement, group solidarity and conformity (76-77).
Asch: conformity and group pressure vary directly (81-83).
Lofland and Stark: strong within-group attachments enhance conversion to new
religious movements (84-87).
Stark and Bainbridge: new religious movements recruit members from among the
religious inactive and dissatisfied (87).
